Monday, January 21, 2013

Change in Traffic? Keep Calm and Investigate

Recently I witnessed something amazing that happened to a company I work with. The company was a topic of a conversation on a national radio show. The results of a small company covered over a national radio show are enormous. Traffic grew 100 times. Transactions were pouring in and the lines at the company were off the hook.
All this was great until we scheduled an early meeting for the next morning. The person in charge of transactions listed them in a very bad formation and created a very unpleasant show for the executives. Just to clarify, this was a huge milestone for the company and there was no room for messing up.
It's the company has the responsibility to not ruin a sell. This means that the company should have done everything it can in order to give customers an easy experience and be ready to scale.

Thursday, January 10, 2013

Quick List of Online Marketing Methods You Should Apply

This short post lists the topics that should be included in your Marketing Plan.
Be sure to think thoroughly about which ones are the most important to you, what your goals are and how you will accomplish them.

Monday, December 17, 2012

How to make your customers contact you

Recently we posted about targeting customers and the importance of knowing who they are. Launching a new product or company you should know who the ones that will be willing to pay for your service are located. But how will you know?

Tuesday, December 11, 2012

Don't waste your time- Target Your Customers (Real Case)

 This is a real case that I was involved with this week. It is a mailing thread with a company I work with. The intro: I offered to help connecting them with companies in NY. In order to do so I asked the company who their customers are. This was the answer: 

Friday, November 30, 2012

Why Microsoft is having a hard time

October 22nd 2102- Microsoft launches its new operating system- Windows 8 together with its new tablet "Surface".  The launch was an amazing event. Witnessing Times Square NY colored in blue with Microsoft logos in eye sight for block and blocks. Walking down the streets I thought to myself “I hope they sell enough to cover the costs of this campaign”.